Tony’s Chocolonely Superstore it tucked away in a side alley, towards the centre of Amsterdam, with a little sign pointing you into the doorway. It’s underground, and can easily be missed, but is a very interesting store to actually visit! When going in, you are presented with a video that talks about the superstore and mission behind Tony’s Chocolate, which is ethically sourced. The company itself works hard at being at ending the exploitation that happens within the chocolate industry, while putting human rights at the centre of their business. It’s been a brand that I have been aware of for quite some time!
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