Lip product gift sets have transformed from simple holiday conveniences into cultural phenomena that shape consumer behavior, drive beauty trends, and reflect evolving attitudes toward cosmetics consumption. Over the past two decades, these curated collections have evolved in composition, presentation, and purpose—shifting from practical gifts to experiential beauty journeys that influence how people discover, purchase, and engage with lip cosmetics. This evolution mirrors broader changes in makeup culture, retail strategies, and the relationship between brands and consumers.
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