For most people, “cold calling” brings to mind someone reading a script at you while you’re desperately waiting for a gap to say you’re not interested. That reaction is pretty understandable, but plenty of small businesses still pick up the phone, and a surprising number of them pull in genuinely strong results from doing exactly that, even when everyone assumes digital marketing has made the whole thing redundant.
But today, inboxes are getting stuffed and most social ads won’t get a second glance. So is the bad reputation actually deserved, or have most businesses simply been doing cold calling wrong this whole time?
Continue reading “Does Cold Calling Still Work for Small Businesses?”
