In the competitive landscape of digital marketing and advertising, driving growth requires innovative strategies that capture attention and convert interest into action. Demand generation is at the heart of this process, focusing on creating awareness and interest in your products or services. This article explores creative demand gen examples that can help advertisers drive growth effectively.
Understanding Demand Generation
Demand generation is a holistic approach that combines marketing efforts to drive awareness and interest, nurturing potential customers until they are ready to make a purchase. Unlike traditional lead generation, which often focuses solely on capturing contact information, demand generation encompasses a broader range of activities aimed at educating and engaging prospects.
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