You know your own site better than anyone. You know which posts do well, where the menu sits, what the sidebar looks like on a phone. What you cannot see, from your own chair, is what a reader in another country gets when they open the same page, and for a lot of blogs the difference is bigger than the owner would like.
None of this needs a developer. It just needs somebody to look, and looking is the part that turns out to be harder than it sounds.
Five things that quietly change for a reader somewhere else
Affiliate links are first, because they cost money directly. A reader in another country who clicks a link pointed at one national store will either land in the wrong shop, or be redirected to their own, and whether you get paid depends entirely on whether you set up the localisation tool your programme provides. A great many blogs have never checked, and quietly earn nothing from a chunk of their traffic.
Continue reading “The version of your blog that everybody else is looking at”
