Underrated Things to Do to Help Your Small Business Grow

Despite tighter credit conditions due to inflation, small businesses are still holding strong in the USA. Over the past three years, small businesses have grown exponentially, demonstrating tremendous resilience and adaptability. 

At present, there are over 33.2 million small businesses in the country. That’s nearly 99.9% of all businesses that exist in America. A recent U.S. Chamber of Commerce report found that 74% of small business owners expect their businesses to get stronger in 2025.

Sounds like a lot of opportunity on the horizon, doesn’t it? However, realistically, the rapid market expansion is bringing in a fair share of challenges. If your venture is still struggling to reach its full potential, this guide is for you. 

We’ll discuss some underrated but effective strategies to take your business to the next level. Keep reading.

Establish Credibility

Perception plays a huge role in your business’s success. The way potential customers, partners, and investors view your business can either open or close doors. Cognitive biases like the “halo effect” suggest that a positive first impression often shapes how your brand is perceived in the long run.

 If your business lacks a physical office, this can impact trust, as people tend to feel more secure with businesses that have a “real” presence.

If you don’t have access to a physical location yet, consider renting a virtual office space. This will provide you with an official street address in a prestigious location like Wall Street or Midtown Manhattan in downtown New York City. 

Renting a virtual office gives you a professional business address, access to mail handling, and optional meeting room facilities when needed. If you don’t wish to purchase a virtual office space right away but still need a professional touch, consider getting a virtual mailbox service in a prime area like New York. 

Having a business address in NYC, the business capital of the country adds instant credibility. When selecting a virtual mailbox in NYC for your startup or small business, keep the following in mind:

• Make sure the service provides mail forwarding.
• Check for mail scanning options.
• Look for 24/7 access to your mail.
• Make sure there are flexible pricing options. 

A virtual mailbox service works by giving you a real street address where you can receive mail. The service scans and forwards mail to you, allowing you to manage everything remotely via an app, explains The Farm Soho. 

Automate Repetitive Tasks 

According to McKinsey’s Global Survey, sixty-five percent of organizations are already using AI to automate those repetitive, boring tasks. If you’re still handling things like email blasts, invoicing, and customer follow-ups manually, it’s time to rethink your approach. There are tools out there that can do all of that for you—automatically.

AI can take care of sending personalized emails, tracking leads, or even generating invoices. You get to skip the grunt work and focus on the things that really drive growth. Plus, automation reduces the chances of human error and keeps everything running smoothly without missing a beat.

The key takeaway? Stop wasting your time on stuff that doesn’t move the needle. Automating the small stuff gives you more headspace for bigger projects that push your business forward. So, if you’re not using automation yet, it’s time to start. You’ll be surprised at how much it can free you up.

Build a Strong Network of Mentors

We often underestimate the importance of quality mentorship. Someone who has already walked the path you’re on can offer insights that you can’t find anywhere else. They’ve made the mistakes, learned the hard lessons, and have the experience to help you avoid the same pitfalls. So, what makes for a good mentor? 

First, they should have experience in your industry or niche. Find people who have been in your shoes before because they are the only ones who will understand your challenges. Secondly, a good mentor is someone who genuinely wants to help you grow—not just give you advice but actively support your journey.

Now, the real question is: where do you find people willing to mentor you? With 67 million active company profiles, LinkedIn is a goldmine for finding mentors, partners, and even clients. You can easily search for professionals who’ve been in your shoes and are open to sharing their knowledge.

Get active in online groups, attend events, or even reach out directly on LinkedIn to make connections. Don’t be afraid to ask specific questions or for a little guidance. Mentors are usually happy to share what they’ve learned and introduce you to their network.

Take Action and Level Up!

You’ve got the tools to grow—now it’s time to use them. By implementing these underrated strategies, you’ll be setting yourself up for success and scaling your business in no time. Don’t wait for the “perfect” moment. Start small, stay consistent, and watch your business thrive. The future’s yours—go grab it.

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