In today’s world, most people are shifting toward clean, ethical, and sustainable beauty. We’re becoming conscious of what we put on our skin and how it impacts our health and the environment. But while this change is a good thing, not all skincare brands are as honest as they seem.
That’s where the concept of greenwashing in skincare comes in.
You might have seen products labeled as “natural,” “eco-friendly,” or “clean beauty,” only to find out later that the ingredients tell a completely different story. Greenwashing is a marketing trick—and unfortunately, it’s becoming more common in the beauty world.
Let’s dive deeper into what greenwashing really means, how to spot it, and how to make smarter, more ethical skincare choices.
Continue reading “The Truth About ‘Greenwashing’ in Skincare”